Are you having a tough time coming up with marketing ideas for your plumbing business? Not to worry. We’ll show you actionable tips to advertise your business like a pro.
- A strong online presence helps customers find your business
- Building a website and listing your business in local directories increases your credibility
- Marketing efficiently on your budget can put you ahead of your competitors
Plumbing and marketing seem like they’re worlds apart, right? Wrong. Plumbing is a business and every business needs marketing.
You might be the best plumber but lack marketing skills. Fortunately, marketing for plumbers isn’t as daunting as it sounds.
Marketing is all about showing prospective customers, whether homeowners or property managers, what makes your business different from others. It involves highlighting your skills, experience, track record, and services.
With that being said, let’s dig into five practical steps that will take your plumbing business ahead of the curve.
1. Build a strong online presence
If you want to attract more customers, consider building a social media presence. As of January 2022, there were over 4.62 billion people on social media platforms worldwide. Think of all the people you can reach.
Building your online presence on various social media platforms such as Facebook and LinkedIn will help you interact with your audience and gain insights into the kind of services they need.
After creating a social media page, one important thing to consider is the kind of content to post. Remember that you’re not the only plumber using social media to build your business. So, create content that will attract a large audience. Here are some content items you can post on your social media pages:
- Videos: If you have videos of projects you’ve worked on, this will be a great way to market your business to your audience. You can share DIY or YouTube videos on various topics related to plumbing, such as how to choose a plumber or find one in your area.
- Blogs: If you already have a blog, share posts across your social media platforms. Don’t forget to include a link to your website if you have one. You can share ideas, tips, and advice on your blog.
- Surveys: Make your audience know that you respect their views or opinions by conducting surveys on your social media accounts. Results from these surveys will enable you to improve your services to suit your customers’ needs.
We recommend that you respond to comments on your social media pages to encourage loyalty among your audience.
2. Create a website
Most businesses have websites these days. Besides allowing you to share information about your business, it also shows that you’re credible.
From design to content, your website should stand out. Make sure that your website is simple, organized, and attractive. Also, ensure that it’s responsive, as a website that takes forever to load will have high bounce rates (people leaving the site).
Avoid cluttering your website with too much information. A niche business like plumbing doesn’t necessarily need a big, bulky website. A home page, an about page, a services page, and a testimonial page should suffice. However, feel free to add any pages that might be relevant to your business.
There are several free website builders online. You can also hire a professional web design company but it might get expensive and isn’t necessarily worth it for the simple content you need.
3. Get involved in community engagement
If your community organizes events like business fairs and markets, make it a point to go to some. You can engage your community members and hand out your business cards and flyers. These events are also an opportunity to meet with other plumbers to exchange ideas and marketing strategies.
Before going to a community event, prepare. Practice how you’ll introduce your plumbing business to the people you’ll meet. Keep in mind that the few minutes you spend interacting with someone at these events can earn you more customers, so give it you’re A-game.
4. List your business on local directories
Another way you can increase your online visibility is by listing your business in local directories. Google My Business, Bing, and SuperPages are popular. You can also look for directories specific to finding vendors, such as VendorSmart, the comprehensive platform that connects community managers with certified vendors.
Listing your business can go beyond providing your contact information. Details to include in your business listing so that you stand out include:
- Name of business
- Business address
- Working hours
- Website link
- Images of your services
- Phone number
- Business logo
Remember to update details on your local directories regularly. For example, if you change your business address, make the necessary changes in the directories.
5. Paid ads
You can market your business on search engines, social media platforms, or blogs connected to plumbing via paid advertisements to reach a wider audience. When a potential customer clicks on your ad, it will take them straight to your website.
Paid ads increase your level of exposure and bring traffic to your website. You’ll have to pay anytime someone clicks on your ad, though. The investment could be worth it though depending on your budget.
Let VendorSmart market your plumbing business
Marketing for plumbers might not be something you learned when becoming a plumber but it doesn’t have to be hard. Using some of the tips above can help you attract more customers and grow your business.
To avoid getting overwhelmed with marketing and advertising, consider the easy solution, VendorSmart. Our easy-to-use online platform connects your business with thousands of community managers and HOAS. All you have to do is set up a customized profile, submit your compliance documents, and respond to posted jobs.
List your business as a vendor with us today and start finding better business.